For centuries, the Swiss tradition of Emmentaler AOP cheese production has focused on the art of cheesemaking, on artisan skills and on handmade expertise, all underpinned by a caring attitude towards nature, time, materials, know-how and the vital energy of the environment we live in.
In order to be able to continue to read, refresh and interpret its own values in an innovative, contemporary and disruptive way, Emmentaler Switzerland launched an international competition, to which 450 artists from 55 countries responded.
The award ceremony and the exhibition designed and curated by Massimo Bruto Randone took place at the Overstudio in Milan on November 12, 2019.
The exhibition-event was organized with the support of the Brera Academy of Fine Arts and the support of Cumulus, the only global association to deal with education and research in the field of art and design.
Panel of Judges:
Andrea Amichetti, Zero Founder
Stefano Aronica, Emmentaler Switzerland — Consortium Emmentaler AOP Int. Chief Marketing & Brand Officer
Giovanna Frova, Switzerland Cheese Marketing Italia Country Manager
Maria Cristina Galli, Accademia di BreraVice Director
Michael Krohn, ZhdK Zürcher Hochschule der Künste — Cumulus Association Executive Board Member
Stefano Maffei, Politecnico di Milano — Polifactory Director
Massimo Bruto Randone, CXINE — SosDesign Founder
Antonio Riccardi, SEM Editor — Poet
Toni Thorimbert, Studio Thorimbert Photographer